Mohunidze is a London-based content creator operating at the intersection of fashion, internet culture, and unfiltered social commentary. His work doesn't fit neatly into a category — and that's the point.
Born in Ukraine, based across London and Europe, Mohunidze built an audience through a specific kind of editorial instinct: knowing which stories matter, which rumors have weight, and how to frame both with visual precision. The result is a media universe rather than a personal brand — a system with its own shows, channels, aesthetics, and communities.
"SPLETNI isn't a gossip show. It's a media format. There's a difference between talking about people and understanding why people talk."
SPLETNI (СПЛЕТНИ) is the flagship YouTube show — 190+ episodes covering internet drama, pop culture meltdowns, celebrity scandals, and digital media trends. It's built on a simple premise: nothing is too obvious to say and nothing is too complicated to explain. The show maintains an audience across Russian-speaking communities in Europe, the UK, and beyond, with guests, deep-dives, and real-time takes on what's happening online.
The Telegram ecosystem extends the conversation beyond YouTube. Dirty Circle is where the audience submits tips, participates in discussions, and gets unfiltered takes before they become episodes. It's a working part of the media operation — not a newsletter, not a fan group, but a live information channel.
Alongside the shows, Mohunidze maintains a distinct visual presence across Instagram — fashion-forward, editorial, low-saturation. Portraits, travel, nightlife, backstage. The aesthetic is deliberate: monochrome-leaning, high contrast, European. It exists separately from the gossip content but informs it — they're part of the same sensibility.
Mohunidze works with brands, agencies, and creators on YouTube integrations, Telegram campaigns, fashion and lifestyle content, and event coverage. The audience is concentrated, engaged, and specific — which makes placements more effective than scale-focused alternatives. For partnership inquiries: mohun0346@gmail.com.